Do you wonder who this Indian businessman Savji Dholakia is who suddenly
grabbed much of the media attention by giving massive and expensive Diwali
gifts to 500 employees of his firm? To know more, read the article about
biography of Savji Dholakia, and this inspiring corporate story of modern India .
Won't you pinch yourself to check whether you are dreaming or staying awake
when your employer offers you to choose what would you prefer as Diwali bonus
from like likes of swanky car, Jewelry or a new flat? But this is actually
happening in our part of the world itself when Surat diamond merchant Savjibhai Dholakia
offers his employees the same what narrated earlier. In a rare show of
generosity in the Indian corporate world Savjibhai has established an
unparalleled example.
Biography of Savjibhai
Savjibhai,
also known as Savji Kaka started in a very humble way to reach this incredible
height today. Savjibhai was born in Dudhala village of Amreli
district of Gujarat. He was literally a penniless youth in search of a job when
he came to Surat
to try his luck. His uncle helped him with a small loan to start a small
diamond business. All this happened in the backdrop of 70s. Later on, after
much struggle to success, finally, he started the firm Harikrishna Exports in
the year 1992. In next 20 years he expanded his business to achieve a turnover
worth Rs 6000 crore annually. Today, the diamond firm has more than 1200
employees in all and each one of them are receiving benefits of some kind or other
from their employer.Presently, Savjibhai is also a member of of Advisory
Committee of Surat Diamond Association in Gujarat, an organization of Indian
Diamond Merchants.
The never before gift
Total 1277 number of employees of Harekrishna Exports are having to choose
among a brand new Fiat Punto Car, jewelry and a flat in the housing scheme of
Harekrishna Exports company. Those who have chosen to have a flat are having
Rs. 3.60 lakhs as down payment for their dream flat. The generous business has
given away incentives worth total Rs 50 crores this year. However, it is not
that each and every employee is receiving a gift. Those who have qualified for
the privilege are into a program called loyalty program. Given the fact that
attrition rate is higher among diamond artisans in Surat and also compared to
the profit of diamond firm owners artisans get very low salary Savjibhai's firm
started this loyalty firm three years back.
Conclusion
There is barely any doubt that loyal employees of Savjibhai's firm are at cloud nine and they all expressed happiness and gratefulness to their benevolent employer Savjibhai. In a country flooded with ponzi schemes and corporates bigwigs embezzling crores and crores of Rupees this is certainly a heart-warming and inspiring story.
Jai Guruji
E-mail: birendrathink@gmail.com
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